Roy Potterill — eye-in-wrench markRoy Potterill

06

Réunion Island Tourism

A commission for Reunion Island tourism, an island most people can't place on a map.

Role
Photographer
Client
Réunion Island Tourism
Location
Réunion Island
Year
2021
Réunion Island Tourism — cover

Reunion is a French island east of Madagascar in the Indian Ocean. Volcanic, green, and almost unknown to the people it wants as visitors. The tourism board’s problem is a good one to have a camera for: the place oversells itself the moment you point a lens at it.

The job was to make the island legible to someone who has never heard of it. Landscape that gives a sense of scale, detail that gives a sense of texture, and enough human presence that it reads as somewhere you could go, not a postcard.

[ROY: client of record, the Reunion tourism board directly or a travel agency in the middle? And the year?]