BOS makes iced tea out of rooibos, and rooibos grows in exactly one place on earth: the Cederberg mountains north of Cape Town. So this shoot went to the source. The farm, the harvest, the plant before it becomes a can.
Product work and outdoor work usually pull in opposite directions. One wants control, the other wants weather. Here they had to be the same picture, a brand’s product sitting inside a landscape that earns it.
There is a film that came out of the same trip. The stills were built to live alongside it.
[ROY: whose farm, and what year? Was this for BOS direct or through an agency?]
