Luno needed the images that end up on a billboard, and the images of the billboard being made. So the brief ran two ways at once: shoot the clean campaign frames, and shoot the documentary of them coming together.
It is the biggest single commercial set on the site, which tells you how much a billboard actually eats. One finished image on a highway is the surviving one percent of a very long day.
[ROY: what was the campaign for, exactly? A launch, a brand refresh, a specific Luno feature? And the year? Right now I only have Luno plus billboard plus a big shoot.]
