Coricraft sells furniture, but this shoot wasn’t in a showroom. It was on the factory floor, making social content out of the part customers never see. The frames, the foam, the upholstery, the hands doing the actual building.
There is a reason people respond to how-it’s-made content. A finished couch is a product. A couch being made is a story, and it does more for a brand than another styled living room ever will.
Straightforward documentary work, shot to feed a social feed rather than a campaign.
[ROY: a year, or the specific brief, product line, factory location? Right now I only have factory plus social.]
